Okay, it's official, Coronavirus doesn't go anywhere, anytime soon, so while we're adapting to opening up stuff, while still cautious of a second wave approaching, let's take this opportunity to reflect on the good lessons that we can learn from this pandemic.

According to world-renowned advertising and public relations pioneer, Martin Sorrell, "COVID-19 is the burning platform for digital acceleration. It's going to happen faster and better and cheaper than you've ever seen before", with this digital acceleration, adaptation is crucial , particularly in terms of time management.

The word pandemic may sound horrific, but what comes with it is an opportunity to reset your way of life if you are lucky enough to be able to stay home, in safety and relative comfort. So, when this status of "semi stay-at-home" is evolving what are you going to do with that time? And as states continue to open up, getting back to normal isn't an actual fact, where are you going to go? But don't interpret this condition of "staying at home" as a punishment, but rather as the moment to get on with your "post-pandemic to-do list" and start filling out the list!

[The #Rebound series focuses on various aspects of business that need to be reimagined for a post-Covid world.]
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Of the various transformations that companies would need to undergo in the post-Covid era, a digital overhaul of business would rank at the top. Digital transformation strategies would need to cater to the drastically changed expectations of employees, customers and other stakeholders. To understand what that would entail, we reached out to Prasad Ramakrishnan, the Chief Information Officer at Freshworks. We were in for a surprise. While DT in the post-pandemic world would no doubt require massive leaps in technology use, Prasad is convinced ‘employee happiness’ needs to be among its primary goals. Not something you hear every day from a CIO. 

Passionate to illustrate your out-of-the-box ideas to a global clientele? Then, your biggest challenge is to break the comfort zone.
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​One of the most important and vital benefits of VoIP is the cost. Most of the providers offering the service at a low cost when compared to the traditional phone system. Round the clock, the service is usually active and accessible to your customers anywhere, where there is an internet connection. Nowadays it is hard to find a place that has no access to the Internet.

Nextiva's business phone services has reported zero outages in 2019. In 2020, Nextiva was ranked the best overall business phone service by U.S. News & World Report. With no set up fees, no contract, you can get sign up with this #1 business phone VoIP provider for as little as $20 a month.

​Don’t you want the very best web hosting provider that can be found to meet your business needs?

There are so many business web hosting options available that it is often difficult to navigate through the many in order to find the one web hosting company that is best suited for your specific needs. When searching for your next website hosting company you must understand that there is a definable difference between cheap web hosting and affordable web hosting.

When comparing hosting plans, you may notice plans for shared hosting and dedicated hosting. Shared hosting simply means that your web site will be hosted with other websites on the same server or machine. Shared hosting is good for the average web site where speed is not a priority.

A dedicated server is just that, a server that is dedicated to your website. The advantages of a dedicated server are speed and control. The disadvantage is cost, you will usually have to pay a much larger monthly fee for having a dedicated hosting plan. If you know nothing about Unix, Linux, or network administration make sure to get a managed dedicated server. The hosting company will take care of all the security and software patches/updates that arise over time.

Make sure to review the hosting company's terms and FAQ concerning their dedicated servers to determine if their service is right for you.

Easy Ways to Create a Coronavirus Crisis Management Plan

As small business owners, we're prepared for a lot of things, whether it's a seasonal shift in sales or an unexpected employee absence we have to step in and cover.

But we've never seen anything like the COVID-19 pandemic, leaving us uncertain about how to cope in these strange times.

We know that this is a scary and isolating time both personally and professionally. We hope you're staying safe and healthy, and that this article can help you with planning for business challenges related to the coronavirus.
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We've personally had to pivot many times as an entrepreneur, and while it can be stressful, it can also be a time of innovation and growth.

As you're creating your coronavirus crisis management plan for business, here are a few things to focus on:

For businesses looking to expand and grow internationally, SEO can play an important role in scaling growth. Last year, the London-based Digital Marketing Institute (DMI) was looking to gain market diversity to protect against macro-environmental factors such as the Brexit referendum.

Looking at search volume for high-volume keywords relevant to the digital marketing training provider’s offerings, its digital agency Wolfgang Digital suggested focusing on the U.S. market to scale the business. “With responsibility for global expansion resting on search channels, the tactics had to focus on scaling quickly, regionalising the messaging, and driving efficiency,” said Wolfgang Digital, which won the 2019 Search Engine Land Awards for SEO agency of the year.
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The objective was to increase leads and revenue from the U.S. market quickly within a limited budget.

Liz Lopez after being recognized as a 40 under 40 honoree by the Empowerment Congress in LA.

Elizabeth Lopez joined the Super Mamás Podcast team in 2017 when the number of Latinx-led podcasts could be counted on one hand. She understood then, like she sees now, that the podcasting space was craving diversity and that the digital space wanted better representation of their stories and lived experiences. Her work with the brand helped triple its audience reach and most recently found her being honored at the Empowerment Congress' 4th Annual 40 Emerging Civic Leaders Under 40 Awards for her work elevating Latinx communities, both through the podcast and with La Guelaguetza, a restaurant she co-owns with her family. ​

With the saturation of sponsored posts on Facebook, many have turned to promoting posts on Instagram.  Instagram hasn’t quite gone into a pay-to-play model yet, but that doesn’t mean there isn’t some serious value in paying to push a post to new users (called “Promoting” on Instagram). It is not easy and requires a lot of strategy. Please read the following article to try to understand the complexities of promoted posts by Instagram. ​

Instagram has become quite a player in the social media world and it is a great showcase for brand consistency and your message. Using social media these days is paramount to reach your ideal client audience and the key is giving your target demographics a compelling reason to follow you.

Social media is something that businesses of all sizes should be using. Social channels make it possible to reach people who are interested in the products and services you offer. In addition to reaching them, the ongoing nature of social media means you can build the necessary level of trust that’s needed for someone to buy from your business.

AI has the potential to transform the web design and development by automating most of the tasks of web developers and providing automated experience to end-users.

Over the last decade, the world of the internet has rapidly evolved. In initial days, the internet speeds were slow, and people used to access it from desktop devices only. But with the time, the generation of the internet has reached from 2G to 3G to 4G, with 5G coming soon.
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When internet speeds used to be slow, most of the websites had simple text-based web pages. They didn’t have much formatting, graphics or other visual elements as this could impact website speed.

Google announced the new ​“In-Apps”​ application for Android that is a search tab for locating content within applications.

Managing a project is difficult enough on its own. A project must be completed in a pre-set time frame and it must be completed properly. Otherwise, clients or customers and upper management won't be too happy about it. The foundation for every successful project is effective communication. Without communication, information can be lost or misplaced, mistakes can be made and the project can easily go astray. This causes additional costs, delays, frustration and perhaps even loss of business, due to a damaged reputation.

As a project manager, it's your responsibility to make sure everything doesn't fall apart. That can easily seem like the weight of the world upon your shoulders, especially if a project is a particularly complex one. However, with good organization and a bit of careful planning, you can ensure the seamless communication between departments and teams involved in the project to ensure  project success. That being said, here are 6 ways project management can improve with communication.

Newsletter marketing is a tool to gain repeat orders and have "Brand Recall" in the customers mind. Not all companies are able to sustain a Newsletter Campaign. Being disciplined enough to frame a newsletter and send it out, adds a personal touch, which customers appreciate. Connect better with your customers with a regular newsletter.

In the online world, where everyone and their dogs have a social media account, it only stands to reason that every growth-oriented company should strive to increase its standing in the digital realm, extend its reach, and touch the hearts and minds of such an expansive audience. After all, given the fact that almost three billion people use some form of social media on a daily basis – a trend that is only expected to rise in the years to come – it would be a shame if your brand didn’t dip its finger in such a wealthy pool of opportunities.