For businesses looking to expand and grow internationally, SEO can play an important role in scaling growth. Last year, the London-based Digital Marketing Institute (DMI) was looking to gain market diversity to protect against macro-environmental factors such as the Brexit referendum.

Looking at search volume for high-volume keywords relevant to the digital marketing training provider’s offerings, its digital agency Wolfgang Digital suggested focusing on the U.S. market to scale the business. “With responsibility for global expansion resting on search channels, the tactics had to focus on scaling quickly, regionalising the messaging, and driving efficiency,” said Wolfgang Digital, which won the 2019 Search Engine Land Awards for SEO agency of the year.
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The objective was to increase leads and revenue from the U.S. market quickly within a limited budget.

Liz Lopez after being recognized as a 40 under 40 honoree by the Empowerment Congress in LA.

Elizabeth Lopez joined the Super Mamás Podcast team in 2017 when the number of Latinx-led podcasts could be counted on one hand. She understood then, like she sees now, that the podcasting space was craving diversity and that the digital space wanted better representation of their stories and lived experiences. Her work with the brand helped triple its audience reach and most recently found her being honored at the Empowerment Congress' 4th Annual 40 Emerging Civic Leaders Under 40 Awards for her work elevating Latinx communities, both through the podcast and with La Guelaguetza, a restaurant she co-owns with her family. ​

With the saturation of sponsored posts on Facebook, many have turned to promoting posts on Instagram.  Instagram hasn’t quite gone into a pay-to-play model yet, but that doesn’t mean there isn’t some serious value in paying to push a post to new users (called “Promoting” on Instagram).. It is not easy and requires a lot of strategy. Please read the following article to try to understand the complexities of promoted posts by Instagram. ​

Instagram has become quite a player in the social media world and it is a great showcase for brand consistency and your message. Using social media these days is paramount to reach your ideal client audience and the key is giving your target demographics a compelling reason to follow you.

Social media is something that businesses of all sizes should be using. Social channels make it possible to reach people who are interested in the products and services you offer. In addition to reaching them, the ongoing nature of social media means you can build the necessary level of trust that’s needed for someone to buy from your business.

AI has the potential to transform the web design and development by automating most of the tasks of web developers and providing automated experience to end-users.

Over the last decade, the world of the internet has rapidly evolved. In initial days, the internet speeds were slow, and people used to access it from desktop devices only. But with the time, the generation of the internet has reached from 2G to 3G to 4G, with 5G coming soon.
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When internet speeds used to be slow, most of the websites had simple text-based web pages. They didn’t have much formatting, graphics or other visual elements as this could impact website speed.

Google announced the new ​“In-Apps”​ application for Android that is a search tab for locating content within applications.

Managing a project is difficult enough on its own. A project must be completed in a pre-set time frame and it must be completed properly. Otherwise, clients or customers and upper management won't be too happy about it. The foundation for every successful project is effective communication. Without communication, information can be lost or misplaced, mistakes can be made and the project can easily go astray. This causes additional costs, delays, frustration and perhaps even loss of business, due to a damaged reputation.

As a project manager, it's your responsibility to make sure everything doesn't fall apart. That can easily seem like the weight of the world upon your shoulders, especially if a project is a particularly complex one. However, with good organization and a bit of careful planning, you can ensure the seamless communication between departments and teams involved in the project to ensure  project success. That being said, here are 6 ways project management can improve with communication.

Newsletter marketing is a tool to gain repeat orders and have "Brand Recall" in the customers mind. Not all companies are able to sustain a Newsletter Campaign. Being disciplined enough to frame a newsletter and send it out, adds a personal touch, which customers appreciate. Connect better with your customers with a regular newsletter.

In the online world, where everyone and their dogs have a social media account, it only stands to reason that every growth-oriented company should strive to increase its standing in the digital realm, extend its reach, and touch the hearts and minds of such an expansive audience. After all, given the fact that almost three billion people use some form of social media on a daily basis – a trend that is only expected to rise in the years to come – it would be a shame if your brand didn’t dip its finger in such a wealthy pool of opportunities.