For businesses looking to expand and grow internationally, SEO can play an important role in scaling growth. Last year, the London-based Digital Marketing Institute (DMI) was looking to gain market diversity to protect against macro-environmental factors such as the Brexit referendum.

Looking at search volume for high-volume keywords relevant to the digital marketing training provider’s offerings, its digital agency Wolfgang Digital suggested focusing on the U.S. market to scale the business. “With responsibility for global expansion resting on search channels, the tactics had to focus on scaling quickly, regionalising the messaging, and driving efficiency,” said Wolfgang Digital, which won the 2019 Search Engine Land Awards for SEO agency of the year.
​
The objective was to increase leads and revenue from the U.S. market quickly within a limited budget.

Liz Lopez after being recognized as a 40 under 40 honoree by the Empowerment Congress in LA.

Elizabeth Lopez joined the Super Mamás Podcast team in 2017 when the number of Latinx-led podcasts could be counted on one hand. She understood then, like she sees now, that the podcasting space was craving diversity and that the digital space wanted better representation of their stories and lived experiences. Her work with the brand helped triple its audience reach and most recently found her being honored at the Empowerment Congress' 4th Annual 40 Emerging Civic Leaders Under 40 Awards for her work elevating Latinx communities, both through the podcast and with La Guelaguetza, a restaurant she co-owns with her family. ​

With the saturation of sponsored posts on Facebook, many have turned to promoting posts on Instagram.  Instagram hasn’t quite gone into a pay-to-play model yet, but that doesn’t mean there isn’t some serious value in paying to push a post to new users (called “Promoting” on Instagram). It is not easy and requires a lot of strategy. Please read the following article to try to understand the complexities of promoted posts by Instagram. ​