With the saturation of sponsored posts on Facebook, many have turned to promoting posts on Instagram. Instagram hasn’t quite gone into a pay-to-play model yet, but that doesn’t mean there isn’t some serious value in paying to push a post to new users (called “Promoting” on Instagram). It is not easy and requires a lot of strategy. Please read the following article to try to understand the complexities of promoted posts by Instagram.
Why Instagram Sponsored Posts Are the Best Method for Reaching New Users Looking for Businesses Like Yours!
Instagram lead generation is not simple and requires planning, strategy, creativity, and repetition.
While traditional methods to build your business on Instagram work magic, they don’t tend to reach nearly as many users as a solid sponsored post.
When Facebook started, organic reach was simple. With low competition and emerging technologies looking for more and more users, it was actually quite easy to post something to Facebook. If configured properly you’d reach new users not familiar with your business.
Then once it had a large enough user base the organic reach was throttled and eventually it became almost mandatory to pay to boost a post in order to reach new users.
Instagram hasn’t quite gone into a pay-to-play model yet, but that doesn’t mean there isn’t some serious value in paying to push a post to new users (called “Promoting” on Instagram).
Which is right for your business: Pinterest or Instagram? Find out here: Pinterest or Instagram. Which one is best for building your business online?
So what is involved in promoting a post and how can you do it right so it reaches the right people for your business? Here’s 3 strategies to follow:
1. Create a Business Profile
*NOTE* if you haven’t already it’s important to be added as an admin to the associated Facebook page.
Strategy is the key when making the most of promoting posts. It’s worthwhile having the post you’re going to be promoting ready before you start.
The reason is, you can make choices not just on what you post and who you’ll promote it to, but also where they’ll see it.
With Instagram your posts will appear in both the stories and feed sections of a user’s account. If you’d like to choose not to have your post appear in stories, then you’ll need to use Facebook’s ad manager.
Both are viable options, but the manager interface has a lot more options than Instagram natively offers so if you have admin privileges on the associated Facebook account and it’s connected already, then it’s advisable to make use of the more robust system.
If you want any help with this at all please get in touch and one of our social media experts will be happy to help.
Now think of the end user and how they’ll be seeing your post. If you’ve already defined your ideal client, you should be able to see competing brands. Scour the more popular ones and look at what has performed better for them.
This can give you real insight into what will be more effective for your own posts.
Once you’ve settled on your creative and you know who it’s designed for, it’s time to promote it.
3. Post Promotion
Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media. We recently launched a program designed for business owners hoping to maximize their online marketing efforts called AMPLIFY! Business Academy. Practical Social Media & Digital Marketing Strategies for Entrepreneurs. Our program is designed to help small business owners and entrepreneurs build their business properly with social media and online marketing. It’s a great group that works together and the collaborative, friendly environment is the best place to learn and explore what social media and online marketing can really do to help build your business. To find out more and subscribe visit: http://amplifybusinesssacademy.com/
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