In the online world, where everyone and their dogs have a social media account, it only stands to reason that every growth-oriented company should strive to increase its standing in the digital realm, extend its reach, and touch the hearts and minds of such an expansive audience. After all, given the fact that almost three billion people use some form of social media on a daily basis – a trend that is only expected to rise in the years to come – it would be a shame if your brand didn’t dip its finger in such a wealthy pool of opportunities.
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However, social media dominance is not easy to come by, as with a massive audience comes an equally ample competition hell-bent on surpassing the rest and becoming the leading authority in the industry. With that in mind, let’s take a look at five effective social media growth strategies you need to implement this year in order to stay ahead of the game.
Boost your content strategy
Some trends come and go, but it seems that content is here to stay. In fact, without a comprehensive content marketing strategy, you cannot expect to engage with your audience on a more meaningful level, nor can you expect to charm Google with your dazzling storytelling into granting you the first spot on every search listing.
More importantly for you and your social media presence, quality content and its dissemination is what will separate your brand from the rest in the minds and hearts of your demographic. Not only is it important to craft engaging stories people will want to read and share on their SM feeds, but you also want to diversify your content strategy and start creating engaging infographics, images, podcasts, videos, tutorials, quizzes, and live events.
This will help you take your content strategy to a whole new level of compelling and incentivize the social media audience to like, share, and talk about your brand. Moreover, this will optimize your content for different social media platforms such as Pinterest and Facebook where various content types reign supreme.
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Disseminate content across all relevant platforms
Needless to say, every 21st-century brand should be on social media, but beyond mere presence, it’s imperative that you discover your most relevant SM platforms and put time and effort into growing these channels specifically. Remember, specificity is the way to long-term growth, and instead of trying to be famous everywhere, focus on growing the networks where the bulk of your audience resides.
No matter if you’re running a B2B or B2C brand, your ideal audience will be scattered across all SM platforms, and yet some will be more populated than the others. This doesn’t mean that you should neglect other channels of communication, but rather it means that your brand should be present everywhere where it matters the most. Be sure to complement your presence with the same tone of voice and visuals across all of these channels as well.
Listen to the heartbeat of the online world
The majority of brands talk way more than they should without ever truly listening to the heartbeat of the social media world – what people are talking about and why, what the keywords surrounding the topic are, what inspires their likes and dislikes about your brand and industry in general. This is why you want to listen, and listen well before you make a move.
To achieve this, comprehensive social media monitoring should be the pillar that will hold up your entire SM strategy, and help you define your unique angle of approach based on concrete, verifiable data. By listening to the conversations about your brand as well as your industry as a whole, which take place across platforms, you can safely adapt your strategy to appeal to a wider audience, and retain the existing followers by engaging with them better than before.
Run a tight SM management schedule
Meticulous organization and scheduled execution is the name of the game in the social media world, especially when you finally discover when your audience and potential customer pool is most active on every relevant network. This where automation will play a vital role in growing your channels efficiently and effectively.
Social media automation is one of the best ways brands can maintain a high level of engagement with their audience. What’s more, smart software will allow you to track social activity in your networks, craft adequate posts, and schedule for perfectly-timed publication every single day for maximum reach, engagement, and awareness.
Boost brand awareness with micro-influencer marketing
Speaking of brand awareness, it’s important to develop trusting relationships with your potential followers and customers early on in order to easily convert them into loyal, paying brand members. To achieve this, you will need to master the art of word-of-mouth marketing on social media, specifically by leveraging the power of micro-influencers to your advantage.
Micro-influencers are those notable people in your industry that boast a mid-size following that truly listens and believes their every word, and actually acts on their advice and recommendations. These SM stars usually have between ten thousand and a hundred thousand followers – an ideal following to maintain top visibility, trust, and engagement in the industry.
In a social-media-driven world, every brand looking to grow and become the leader in the industry should aim to boost its social media presence in order to influence the hearts and minds of its demographic. By using these effective growth strategies to your advantage, you should have no problem making 2018 your most successful year to date.
David Webb is a Sydney-based business consultant, online marketing analyst and a writer. With six years of experience and a degree in business management, he continuously informs the public about the latest trends in the industry. He is a Senior Editor at BizzmarkBlog. You can reach him on Twitter or Facebook.